Are wireframes an endangered species?

A short while ago, product designer Sean Dexter wrote an article entitled “Wireframes are becoming less relevant — and that’s a good thing.” Though wireframes are uniformly accepted as a crucial part of the design process which focus attention on usability instead of aesthetics, Dexter argues this is something we should reconsider. In the past, we used… Read more

No such thing as a classically-trained content strategist

A conversation with Kasandra Staniscia Changing jobs is tough, but changing fields entirely can be truly daunting. While it can be scary to think about, it can also be exciting! Just take it from Kasandra Staniscia— journalist turned yoga teacher turned communicator turned content strategist extraordinaire. Talk about an impressive resume! Kasandra is now part… Read more

Gutenberg: 4 reasons why the new WordPress editor is, in fact, awesome

WordPress officially released version 5.0 in December 2018 with its major feature being the brand new editor—Gutenberg. If you’re a person who works with WordPress, odds are you’ve probably heard about this. The classic WordPress editor is a straightforward text box with some rich-text editing capabilities, but with Gutenberg, WordPress has rebuilt the editor around… Read more

Trendy trends are trending

Whether it’s on purpose or subconsciously, we all follow trends (yes, even you diehard hipsters out there). Trends aren’t very interesting just on their own, but the conversation around them is. How did the designer land on this decision? Why is this typeface so popular? Why is everyone using that type of illustration? Looking at… Read more

Interdo’s and interdon’t’s

Kobot’s hot tips for conducting interviews that are good for everyone In recent years, the importance of conducting research before you begin work on a project has started to gain more clout. Professionals in all sectors are realizing the full scope of what they need to do before starting a project—and it can be daunting!… Read more

Kickoff Meetings: What are they and why should you do them?

You’ve found the right company to build your website or develop your digital product (maybe it’s Kobot!). You’ve agreed on a budget and signed a contract. What happens next? Well, any agency worth their weight in bitcoin is going to invite you to a meeting aptly named: the Kickoff. Kickoff should start with high fives… Read more

So you need a website?

Questions you should answer before you call a designer Starting a business or running an organization can be hard enough without having to think about the task of creating the dreaded online presence. Reaching out to someone like Kobot is a substantial first step to ticking this off your list, but it’s a great idea… Read more

Introducing: Ask Kobot Anything

Welcome to the Kobot blog! Personally, I (Jodie) have always felt more of the “new year, new me” impulse in the fall than in the New Year. So that is my explanation for why we’ve had a fully redone, rebranded website since February (Pretty slick, eh?) and we’re just getting this blog rolling now. But… Read more

Small Brands Do Best When They Do Their Own Thing

Every time I see a small brand launch into an ill-considered social media engagement campaign I get a sore feeling in my gut. I’m not talking about big budget, Super Bowl-sized campaigns, but those small, simple tweets intended to engage followers and start a conversation like “Tell us your favourite experience with our brand.” These… Read more