Why We’re Moving Away From Mockups

Making a PDF mockup for a client is a time worn tradition in web design, and for good reason: before HTML work begins, it’s important to get sign off on the site’s overall look. The client wants to know what they’re getting before you build it, and it’s important to provide them with assurances you… Read more

WWOSAL? (What Would Our Specific Audience Like?)

One thing we do in the early stages of site building is documenting the audience. Before we write anything, design anything, develop any features or even brew a pot of coffee and think about doing those things, we develop a document that outlines the exact audience for the site.

How I Accidentally Started a Web Design Company

I never intended to start, much less, run a business. I spent my young adult life in Edmonton pursuing the things that I loved which all centered around music. I put on all-ages shows, I wrote zines, designed album covers and t-shirts, I recorded music and most importantly, I played in bands which toured across… Read more