As businesses have been forced to adapt to the new post-COVID-19 lifestyle, many are pivoting to be online (or more online). If you’ve been doing plenty of online orders lately, you may find yourself in possession of a huge cache of emails and wondering what to do with them. Though it might be obvious, newsletters… Read more
Last week we put together a blog to help those in our community that have had to move their business online fast. We went over how to get yourself set up, which platforms we’d recommend, and how you can get things running over time. Then we got to thinking—what do you do if you’re a… Read more
As an office, we’ve been trying to brainstorm ways we can help ease the stress felt by our colleagues, clients, and friends as the world works to contain COVID-19. With everyone being asked to stay home and non-essential businesses told to shut their doors, it seems like a good time for businesses to start thinking… Read more
It’s happening! You’re finally revamping your company’s website—or maybe creating it for the first time! There will be kickoff meetings, interviews, and then the “good stuff” can finally begin: Logos! Colour schemes! Design!! We know it’s all very exciting—we’re excited too! But we want to put this READ ME tidbit here before we get too… Read more
What is User Experience (UX) Design? An amazing discipline? A buzzword, catch-all, synonym for usability? Or… according to a sassy Medium article… a joke? For us, UX design is a process that ensures a product (in our case, a website) has been built and tested to satisfy the needs of its users. UX is not… Read more
A short while ago, product designer Sean Dexter wrote an article entitled “Wireframes are becoming less relevant — and that’s a good thing.” Though wireframes are uniformly accepted as a crucial part of the design process which focus attention on usability instead of aesthetics, Dexter argues this is something we should reconsider. In the past, we used… Read more
We recently launched a website for Edmonton bakery Sugared & Spiced, and we’re proud of the site and equally proud of “Cake Club,” an idea we helped develop that has spurred a large influx of business.
Every time I see a small brand launch into an ill-considered social media engagement campaign I get a sore feeling in my gut. I’m not talking about big budget, Super Bowl-sized campaigns, but those small, simple tweets intended to engage followers and start a conversation like “Tell us your favourite experience with our brand.” These… Read more
Making a PDF mockup for a client is a time worn tradition in web design, and for good reason: before HTML work begins, it’s important to get sign off on the site’s overall look. The client wants to know what they’re getting before you build it, and it’s important to provide them with assurances you… Read more
One thing we do in the early stages of site building is documenting the audience. Before we write anything, design anything, develop any features or even brew a pot of coffee and think about doing those things, we develop a document that outlines the exact audience for the site.