Posts By: Jodie McRobbie

No such thing as a classically-trained content strategist

A conversation with Kasandra Staniscia Changing jobs is tough, but changing fields entirely can be truly daunting. While it can be scary to think about, it can also be exciting! Just take it from Kasandra Staniscia— journalist turned yoga teacher turned communicator turned content strategist extraordinaire. Talk about an impressive resume! Kasandra is now part… Read more

Interdo’s and interdon’t’s

Kobot’s hot tips for conducting interviews that are good for everyone In recent years, the importance of conducting research before you begin work on a project has started to gain more clout. Professionals in all sectors are realizing the full scope of what they need to do before starting a project—and it can be daunting!… Read more

Introducing: Ask Kobot Anything

Welcome to the Kobot blog! Personally, I (Jodie) have always felt more of the “new year, new me” impulse in the fall than in the New Year. So that is my explanation for why we’ve had a fully redone, rebranded website since February (Pretty slick, eh?) and we’re just getting this blog rolling now. But… Read more